Meet the GM

Meet the GM                                                                    

Talent Recognized


Brian Frye graduated with a degree in chemistry from East Carolina University, but eventually found his way to the world of retail automotive. Now an eight-year veteran of the automotive industry, Brian is currently enrolled in the Sonic General Manager Leadership Program, and is scheduled to graduate later this year. One of the things that makes him such an indispensable member of the Sonic Automotive family is his unrelenting obsession with customer service. To the exclusion of all else, Brian believes in delivering outstanding customer service to each and every Hatfield Kia guest-without exception. And he instills this in every member of his team, as well.       


Building a Team


World-class customer service requires quality team building on the part of the dealership, and that requires building trust. Brian understands this, which is why he works so hard at building trust within his own team. This is where the long hours of training and motivating pays off. Sure, it's hard work, but it's all worth it in the end. Brian understands better than most that there is a direct correlation between an associate's trust level and the trust of a potential car buyer, and he never loses sight of that.       


Awards, Recognition and Hobbies


When Brian is not in his office, on the showroom floor, or out on the lot, he prefers to spend as much time with his family as possible. He and his beautiful wife, Kristin, have been blessed with three wonderful boys: Rawley, Cayson and Fielder. Brian likes to stay active, and assures us that he can still dunk a basketball-believe it or not.

        If Brian Frye could convey only one thing to a current or potential customer, it would be this: "It's a privilege to be able to serve all of our wonderful guest. And if you ever need anything, I'm just a phone call or an email away."        

•           Toyota Sales Society Member
•           Bruton Smith Award Recipient for F&I Excellence
      •    Hobbies include golf, softball & basketball

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